Archives for Ines Kolbeck
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Stake +0.6 Manerix: a decimal point where a company name should be
A decimal in a brand name promises measurement. We treated it as branding, went looking for the measurable things instead, and found an entity line we could not fill.
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Slide +Lab Codrix: a plus sign is not a company
Punctuation in a brand name is a design choice. We looked past it for the things that are not design choices: a registered entity, a jurisdiction and a supervisor.
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Model Exorex 100: tracing the company behind the brand
A brand name, a sign-up form and a promise of automated trading. What we could not find was a company: no named operator, no register entry, no jurisdiction on the record.